I have been using Google Ads (before was Google AdWords) since 2013. PPC is a Marketing strategy very useful but with some requirements 🔍 :
- You have to at least invest an amount of money to have enough data to understand your clients, your funnel, and points where you have to improve.
- Not all the niches have the same results.
- Your client has to work in the “post-ads flow”, and not always they improve their flow even if you advice to change some elements.
I started working with Google Ads because I had to do it in my job 💼, after I was increasing my knowledge and after a few years of learning in my job I started to work as an agency.
At that moment, I realized that some clients couldn’t integrate a conversion pixel, do some landing page changes or even have Google Analytics integrated 🛠.